{"id":10048,"date":"2023-10-26T14:43:47","date_gmt":"2023-10-26T14:43:47","guid":{"rendered":"https:\/\/www.louder.se\/2023\/10\/26\/measuring-your-rebranding-campaign-how-successful-was-it\/"},"modified":"2023-10-26T15:10:33","modified_gmt":"2023-10-26T15:10:33","slug":"measuring-your-rebranding-campaign-how-successful-was-it","status":"publish","type":"post","link":"https:\/\/www.louder.se\/en\/measuring-your-rebranding-campaign-how-successful-was-it\/","title":{"rendered":"Measuring your rebranding campaign &#8211; how successful was it?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10048\" class=\"elementor elementor-10048 elementor-10033\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58cf9669 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58cf9669\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f69f200\" data-id=\"7f69f200\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cecd58 elementor-widget elementor-widget-text-editor\" data-id=\"6cecd58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rebranding can be an effective strategy to increase sales and position a brand appropriately. But how do you know if your campaign for it was successful? By measuring your rebranding campaign! You need to know which digital and physical channels are important to monitor. We take a closer look at who they are to see your results. This will allow you to make decisions on how to improve your future campaigns.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a4a352e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a4a352e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40e315bd\" data-id=\"40e315bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e440fb1 elementor-widget elementor-widget-heading\" data-id=\"2e440fb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">To measure the success of your corporate rebranding campaign, you should review the following digital channels:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b35514 elementor-widget elementor-widget-heading\" data-id=\"1b35514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Home page<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e71633 elementor-widget elementor-widget-text-editor\" data-id=\"74e71633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your website is often the primary source of information about your company and brand. By monitoring page views, clicks and other engagements on your web content, you can gain a better understanding of how stakeholders are engaging with your campaign and brand.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aee61e elementor-widget elementor-widget-heading\" data-id=\"9aee61e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d65f14c elementor-widget elementor-widget-text-editor\" data-id=\"d65f14c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social media channels have become more and more popular for campaigns. By measuring performance on these platforms, you can measure how many people see your content, share it and comment on it.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdc09b9 elementor-widget elementor-widget-heading\" data-id=\"fdc09b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Email marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29372ae elementor-widget elementor-widget-text-editor\" data-id=\"29372ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Having an opt-in email list reduces the risk of your messages being classified as spam. By sending campaigns to your email list and tracking interactions, you can find out how your subscribers engage with your messages.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ad247c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ad247c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6421b2d6\" data-id=\"6421b2d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46d46a4c elementor-widget elementor-widget-heading\" data-id=\"46d46a4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regarding physical channels, the following are important to monitor:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a20a667 elementor-widget elementor-widget-heading\" data-id=\"a20a667\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Advertisements<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-290ec0a elementor-widget elementor-widget-text-editor\" data-id=\"290ec0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you have advertised in newspapers or on out-of-home advertising (such as ads on buses or billboards), it is important to track the number of people who have seen your ad and shown interest in your brand. As it cannot be tracked in the same way as online, you can look at the general traffic patterns during the dates of the campaigns. You can also have a QR code to the desired destination that is measurable.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b7e7da elementor-widget elementor-widget-heading\" data-id=\"9b7e7da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Events<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d04cf elementor-widget elementor-widget-text-editor\" data-id=\"d9d04cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you have participated in events and fairs, you can measure the number of visitors to your stand and other engagements at the event. This is to see whether or not you have managed to generate interest in your brand.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1851436e elementor-widget elementor-widget-image\" data-id=\"1851436e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.louder.se\/wp-content\/uploads\/elementor\/thumbs\/mata_kampanj_2-r7uvvcui1v08zdzxphn5un48k89xx385wo0hpl5wlc.webp\" title=\"ma\u0308ta_kampanj_2\" alt=\"M\u00e4ta er kampanj f\u00f6r omprofilering\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48ba892f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48ba892f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f01d47\" data-id=\"f01d47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43c99d0e elementor-widget elementor-widget-text-editor\" data-id=\"43c99d0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By measuring your rebranding campaign through these channels and analyzing the data you receive, you will have a better understanding of the success of your company&#8217;s rebranding campaign. You can identify which channels worked best and which need improvement. This information can help you adjust your budget and strategy so that you can create more effective campaigns in the future and choose where to put your efforts.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4072a764 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4072a764\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2696579c\" data-id=\"2696579c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-705b398 elementor-widget elementor-widget-text-editor\" data-id=\"705b398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This gives you an important competitive advantage in the market! We help you collect and analyze data and strategize activities going forward. And the execution of the activities, for that matter, if you need it. <a href=\"https:\/\/www.louder.se\/en\/contact\/\"><b>Get in touch with us<\/b><\/a> and we can discuss what you need &#8211; to maximize your results!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-556cfc6c elementor-widget elementor-widget-html\" data-id=\"556cfc6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"two_button_container\">\n\n           <a href=\"utveckling.10web.me\/kontakt\"> <button class=\"purplebuttonmedium\">Contact us here<\/button><\/a> \n           <div class=\"spacing_buttons\"><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rebranding can be an effective strategy to increase sales and position a brand appropriately. But how do you know if your campaign for it was successful? By measuring your rebranding campaign! You need to know which digital and physical channels are important to monitor. We take a closer look at who they are to see&#8230;<\/p>\n","protected":false},"author":2,"featured_media":10035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-10048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Measuring your rebranding campaign<\/title>\n<meta name=\"description\" content=\"By measuring your rebranding campaign, you can decide how to improve your future campaigns!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.louder.se\/en\/measuring-your-rebranding-campaign-how-successful-was-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Measuring your rebranding campaign\" \/>\n<meta property=\"og:description\" content=\"It is important to measure your rebranding campaign to see how successful it has been - and to decide how to improve your future campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.louder.se\/en\/measuring-your-rebranding-campaign-how-successful-was-it\/\" \/>\n<meta property=\"og:site_name\" content=\"LOUDER - Amplify your brand\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LouderFamily\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-26T14:43:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-26T15:10:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.louder.se\/wp-content\/uploads\/2023\/10\/mata_kampanj_1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"733\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"isabelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Measuring your rebranding campaign\" \/>\n<meta name=\"twitter:description\" content=\"It is important to measure your rebranding campaign to see how successful it has been - and to decide how to improve your future campaigns.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"isabelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.louder.se\\\/en\\\/measuring-your-rebranding-campaign-how-successful-was-it\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.louder.se\\\/en\\\/measuring-your-rebranding-campaign-how-successful-was-it\\\/\"},\"author\":{\"name\":\"isabelle\",\"@id\":\"https:\\\/\\\/www.louder.se\\\/en\\\/#\\\/schema\\\/person\\\/eedd06fe3289979f94ded243653c130d\"},\"headline\":\"Measuring your rebranding campaign &#8211; 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