{"id":16370,"date":"2025-08-18T11:01:47","date_gmt":"2025-08-18T09:01:47","guid":{"rendered":"https:\/\/www.louder.se\/how-to-create-content-that-people-actually-want-to-read-and-click-on\/"},"modified":"2026-01-30T13:02:54","modified_gmt":"2026-01-30T11:02:54","slug":"how-to-create-content-that-people-actually-want-to-read-and-click-on","status":"publish","type":"post","link":"https:\/\/www.louder.se\/en\/how-to-create-content-that-people-actually-want-to-read-and-click-on\/","title":{"rendered":"How to create content that people actually want to read (and click on!)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16370\" class=\"elementor elementor-16370 elementor-16349\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4888516c e-flex e-con-boxed e-con e-parent\" data-id=\"4888516c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b5e4cf1 elementor-widget elementor-widget-heading\" data-id=\"1b5e4cf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your guide to engaging social media, blog and web posts  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d891341 elementor-widget elementor-widget-text-editor\" data-id=\"3d891341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Let&#8217;s be real. There&#8217;s already an abundance of content out there. So how do you make yours stand out? How do you create something that makes people stop, read on and actually feel something?   <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><br><p><span data-contrast=\"none\">Whether you work on a company&#8217;s social media, blog in your spare time or write for your own site, it&#8217;s all about one thing: <\/span><em>capturing and keeping people&#8217;s attention. <\/em> <\/p><br><p><span data-contrast=\"none\">And no, it doesn&#8217;t have to be difficult. Here are some concrete tips to help you create content that really engages. <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52eee1c elementor-widget elementor-widget-heading\" data-id=\"52eee1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Know your audience  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e00a6af elementor-widget elementor-widget-text-editor\" data-id=\"e00a6af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">To create something that hits the mark, you need to know who you are talking to.<\/span> <br><span data-contrast=\"none\">  What do your followers care about? What are they struggling with? What do they dream about?  <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><br><p><span data-contrast=\"none\">Imagine that you are writing to a person, not a target audience. This will make the tone more authentic and the content feel relevant rather than contrived. <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><br><p><b><span data-contrast=\"none\">Quick tips:<\/span><\/b><span data-contrast=\"none\">  Make a quick list of three things your audience wants help with. Use that as a starting point for creating new content. <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e1b896 elementor-widget elementor-widget-image\" data-id=\"2e1b896\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/u2541234548_A_hyper-realistic_modern_3D_scene_symbolizing_fai_05159c0d-fbf9-447e-a9a2-2280ef177d7b_3-1.jpg\" class=\"attachment-full size-full wp-image-16361\" alt=\"\" srcset=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/u2541234548_A_hyper-realistic_modern_3D_scene_symbolizing_fai_05159c0d-fbf9-447e-a9a2-2280ef177d7b_3-1.jpg 1456w, https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/u2541234548_A_hyper-realistic_modern_3D_scene_symbolizing_fai_05159c0d-fbf9-447e-a9a2-2280ef177d7b_3-1-300x168.jpg 300w, https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/u2541234548_A_hyper-realistic_modern_3D_scene_symbolizing_fai_05159c0d-fbf9-447e-a9a2-2280ef177d7b_3-1-1024x574.jpg 1024w, https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/u2541234548_A_hyper-realistic_modern_3D_scene_symbolizing_fai_05159c0d-fbf9-447e-a9a2-2280ef177d7b_3-1-768x430.jpg 768w, https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/u2541234548_A_hyper-realistic_modern_3D_scene_symbolizing_fai_05159c0d-fbf9-447e-a9a2-2280ef177d7b_3-1-600x336.jpg 600w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f14099 elementor-widget elementor-widget-heading\" data-id=\"7f14099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keep it short, clear and easy to understand  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31764370 elementor-widget elementor-widget-text-editor\" data-id=\"31764370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">No one wants to read a thesis on Instagram. Dare to cut, simplify and structure. <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><br><ul>\r\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Use headings<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/li>\r\n<\/ul><br><ul>\r\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Break the text into short paragraphs<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/li>\r\n<\/ul><br><ul>\r\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Try bulleted lists (like this one!)<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/li>\r\n<\/ul><br><p><span data-contrast=\"none\">Let your readers glide through the content, not struggle through it.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d62a6ca elementor-widget elementor-widget-heading\" data-id=\"d62a6ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tell something and not just about something  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-160275ad elementor-widget elementor-widget-text-editor\" data-id=\"160275ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Facts are all well and good, but these are stories we remember.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><br><p><span data-contrast=\"none\">Share a personal experience. Tell us about a successful customer. Show what happens behind the scenes.  <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><br><p><span data-contrast=\"none\">It makes your content human. And people connect with people, not with logos. <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6ff8f4 elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"b6ff8f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;slides_to_show_mobile_extra&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Bildkarusell\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b6ff8f4\" data-elementor-lightbox-title=\"Sa\u030a skapar man. artikel\" data-elementor-lightbox-description=\"en laptop, virtuella emojis, coffe cozy vibes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTYzNTYsInVybCI6Imh0dHBzOlwvXC93d3cubG91ZGVyLnNlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOFwvU2Etc2thcGFyLW1hbi4tYXJ0aWtlbC5qcGciLCJzbGlkZXNob3ciOiJiNmZmOGY0In0%3D\" href=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/Sa-skapar-man.-artikel.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/Sa-skapar-man.-artikel.jpg\" alt=\"Sa\u030a skapar man. artikel\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b6ff8f4\" data-elementor-lightbox-title=\"u2541234548_Hyper-realistic_cinematic_3D_scene_of_a_smartphon_70d40667-46b9-43c9-98e1-ebd6979bfd01_0\" data-elementor-lightbox-description=\"smart phone och laptop, virtuella likes och delningar \" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTYzNjMsInVybCI6Imh0dHBzOlwvXC93d3cubG91ZGVyLnNlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOFwvdTI1NDEyMzQ1NDhfSHlwZXItcmVhbGlzdGljX2NpbmVtYXRpY18zRF9zY2VuZV9vZl9hX3NtYXJ0cGhvbl83MGQ0MDY2Ny00NmI5LTQzYzktOThlMS1lYmQ2OTc5YmZkMDFfMC5qcGciLCJzbGlkZXNob3ciOiJiNmZmOGY0In0%3D\" href=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/u2541234548_Hyper-realistic_cinematic_3D_scene_of_a_smartphon_70d40667-46b9-43c9-98e1-ebd6979bfd01_0.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/u2541234548_Hyper-realistic_cinematic_3D_scene_of_a_smartphon_70d40667-46b9-43c9-98e1-ebd6979bfd01_0.jpg\" alt=\"u2541234548_Hyper-realistic_cinematic_3D_scene_of_a_smartphon_70d40667-46b9-43c9-98e1-ebd6979bfd01_0\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b6ff8f4\" data-elementor-lightbox-title=\"u2541234548_Hyper-realistic_cinematic_3D_scene_of_a_smartphon_70d40667-46b9-43c9-98e1-ebd6979bfd01_3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTYzNjUsInVybCI6Imh0dHBzOlwvXC93d3cubG91ZGVyLnNlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOFwvdTI1NDEyMzQ1NDhfSHlwZXItcmVhbGlzdGljX2NpbmVtYXRpY18zRF9zY2VuZV9vZl9hX3NtYXJ0cGhvbl83MGQ0MDY2Ny00NmI5LTQzYzktOThlMS1lYmQ2OTc5YmZkMDFfMy5qcGciLCJzbGlkZXNob3ciOiJiNmZmOGY0In0%3D\" href=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/u2541234548_Hyper-realistic_cinematic_3D_scene_of_a_smartphon_70d40667-46b9-43c9-98e1-ebd6979bfd01_3.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/u2541234548_Hyper-realistic_cinematic_3D_scene_of_a_smartphon_70d40667-46b9-43c9-98e1-ebd6979bfd01_3.jpg\" alt=\"u2541234548_Hyper-realistic_cinematic_3D_scene_of_a_smartphon_70d40667-46b9-43c9-98e1-ebd6979bfd01_3\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1584a6a6 elementor-widget elementor-widget-heading\" data-id=\"1584a6a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Make it neat and snack-friendly  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebb90b5 elementor-widget elementor-widget-text-editor\" data-id=\"ebb90b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span data-contrast=\"none\">A picture is worth a thousand words, but only if it actually says something.<\/span><\/i><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><br><p><span data-contrast=\"none\">Use visual elements like:<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><br><ul>\r\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Images with feeling<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/li>\r\n<\/ul><br><ul>\r\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Shorter video clips<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/li>\r\n<\/ul><br><ul>\r\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Simple but stylish graphics<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/li>\r\n<\/ul><br><p><span data-contrast=\"none\">Not only does it enhance the content, it also increases the chances of people sharing it further.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aebeb5 elementor-widget elementor-widget-heading\" data-id=\"5aebeb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Think about Google (yes, it matters)  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c15ae31 elementor-widget elementor-widget-text-editor\" data-id=\"c15ae31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">SEO may not sound sexy, but it&#8217;s worth its weight in gold if you want to be found.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><br><p><span data-contrast=\"none\">Use relevant keywords, especially in headings and first sentences.<\/span> <br><span data-contrast=\"none\">  But always write for people, not for algorithms. A good balance goes a long way. <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78862ef9 elementor-widget elementor-widget-heading\" data-id=\"78862ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In conclusion.  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b433c1c elementor-widget elementor-widget-text-editor\" data-id=\"b433c1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Creating content that engages is not about making it &#8216;perfect&#8217;. It&#8217;s about being   <\/span><b><span data-contrast=\"none\">human, relevant and present.<\/span><\/b><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><br><p><span data-contrast=\"none\">So next time you are about to write a post, think:<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><br><p><span data-contrast=\"none\">&#8220;What would I say to a friend in this situation?&#8221;<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><br><p><span data-contrast=\"none\">Probably something wise, something honest and something that actually means something.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><br><p><span data-contrast=\"none\">Want more tips or inspiration? Take a look at   <\/span><a href=\"http:\/\/www.louder.se\/\"><span data-contrast=\"none\">www.louder.se<\/span><\/a><span data-contrast=\"none\"> and we will be happy to help you.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff77a29 knapp_news elementor-widget elementor-widget-button\" data-id=\"2ff77a29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.louder.se\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>That&#8217;s why your content fails most of the time.  <\/p>\n<p>Not because you post too little. Not because the algorithm hates you. It&#8217;s because what you create doesn&#8217;t make people stop and feel anything.  <\/p>\n<p>Want to know how to get people to actually read, click and engage?<br \/>\n\ud83d\udc49 Here&#8217;s the guide that shows you how to create content that really stands out in the noise.<\/p>\n","protected":false},"author":6,"featured_media":16358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[36],"tags":[81,72,61,62],"class_list":["post-16370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-content-en","tag-advertising-agency","tag-happy","tag-louder-en","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to create content that people actually want to read (and click on!) - LOUDER - Amplify your brand<\/title>\n<meta name=\"description\" content=\"Learn how to create engaging content that grabs attention and gets more people to click. 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