{"id":16542,"date":"2025-09-01T11:40:03","date_gmt":"2025-09-01T09:40:03","guid":{"rendered":"https:\/\/www.louder.se\/measuring-roi-in-digital-marketing-how-to-do-it-for-real\/"},"modified":"2026-01-30T13:02:50","modified_gmt":"2026-01-30T11:02:50","slug":"measuring-roi-in-digital-marketing-how-to-do-it-for-real","status":"publish","type":"post","link":"https:\/\/www.louder.se\/en\/measuring-roi-in-digital-marketing-how-to-do-it-for-real\/","title":{"rendered":"Measuring ROI in digital marketing: How to do it for real"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16542\" class=\"elementor elementor-16542 elementor-16402\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2fac7a e-flex e-con-boxed e-con e-parent\" data-id=\"3c2fac7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcba884 elementor-widget elementor-widget-text-editor\" data-id=\"fcba884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"317\" data-end=\"362\"><strong>Why you need to measure ROI in digital marketing<\/strong><\/p>\n<p data-start=\"364\" data-end=\"618\">It sounds like a riddle, but that&#8217;s exactly what you&#8217;re trying to do every time you measure ROI in digital marketing. Because how do you put a value on a click, a post, an emotion, or a brand impression created in passing on Instagram? <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b742b5 elementor-widget elementor-widget-heading\" data-id=\"58b742b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Spoiler: It can be done, but not without thinking smart, following the right path and sometimes daring to trust more than numbers.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7dd5d9 elementor-widget elementor-widget-text-editor\" data-id=\"a7dd5d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"110\" data-end=\"468\">We live at a pace where everything flashes by. Ads, algorithms and content fight for our attention every second. That&#8217;s why it&#8217;s never been more important to measure ROI in digital marketing. Not just to keep costs down, but to make the right decisions when it matters.     <\/p>\n<p>The question is: how do you actually do it?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-113ac52f elementor-widget elementor-widget-image\" data-id=\"113ac52f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/u2541234548_Hyper-realistic_artistic_cinematic_scene_showing__af4e73ef-5be6-434f-8038-d77bb3318c89_1.jpg\" class=\"attachment-full size-full wp-image-16406\" alt=\"hyper realistic holograms futuristic image of an office\" srcset=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/u2541234548_Hyper-realistic_artistic_cinematic_scene_showing__af4e73ef-5be6-434f-8038-d77bb3318c89_1.jpg 1456w, https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/u2541234548_Hyper-realistic_artistic_cinematic_scene_showing__af4e73ef-5be6-434f-8038-d77bb3318c89_1-300x168.jpg 300w, https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/u2541234548_Hyper-realistic_artistic_cinematic_scene_showing__af4e73ef-5be6-434f-8038-d77bb3318c89_1-1024x574.jpg 1024w, https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/u2541234548_Hyper-realistic_artistic_cinematic_scene_showing__af4e73ef-5be6-434f-8038-d77bb3318c89_1-768x430.jpg 768w, https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/u2541234548_Hyper-realistic_artistic_cinematic_scene_showing__af4e73ef-5be6-434f-8038-d77bb3318c89_1-600x336.jpg 600w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0262f1 elementor-widget elementor-widget-heading\" data-id=\"2f0262f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">First: What do you really want to achieve?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5838e19 elementor-widget elementor-widget-text-editor\" data-id=\"5838e19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<\/p>\n<p>You can&#8217;t measure returns without first knowing <em>what<\/em> you want your investment to yield. <br \/>Do you want to sell more? Become more top-of-mind? Get more leads? Here it is important to be brutally clear. Set concrete goals and link them to measurable KPIs. Example:       <\/p>\n<\/p>\n<ul class=\"wp-block-list\">\n<li>20% increase in webshop sales  <\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>500 new qualified leads in 3 months  <\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>Increased brand awareness in target group 25-35 years  <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-311243e3 elementor-widget elementor-widget-heading\" data-id=\"311243e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Collect the right data, not all data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c516629 elementor-widget elementor-widget-text-editor\" data-id=\"5c516629\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1686\" data-end=\"1834\">It&#8217;s easy to drown in dashboards and numbers. But the key is to focus on what actually says something about your success. Use tools like:  <\/p>\n<ul data-start=\"1836\" data-end=\"2031\">\n<li data-start=\"1836\" data-end=\"1923\">\n<p data-start=\"1838\" data-end=\"1923\"><a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"1838\" data-end=\"1887\">Google Analytics<\/a> (traffic, conversions, channels)<\/p>\n<\/li>\n<li data-start=\"1924\" data-end=\"1981\">\n<p data-start=\"1926\" data-end=\"1981\">Meta Ads Manager (campaign performance, cost per click)<\/p>\n<\/li>\n<li data-start=\"1982\" data-end=\"2031\">\n<p data-start=\"1984\" data-end=\"2031\">CRM system (customer journeys, conversion history)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2033\" data-end=\"2090\">The better the data you have, the sharper your analysis will be.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc83258 elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"3fc83258\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;slides_to_show_mobile_extra&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Bildkarusell\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3fc83258\" data-elementor-lightbox-title=\"u2541234548_Hyper-realistic_cinematic_composition_of_a_sleek__19a69e0d-e8d6-4a23-be12-7a935adea236_0\" data-elementor-lightbox-description=\"a laptop with data and charts on a wooden desk inside and office\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTY0MTAsInVybCI6Imh0dHBzOlwvXC93d3cubG91ZGVyLnNlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOFwvdTI1NDEyMzQ1NDhfSHlwZXItcmVhbGlzdGljX2NpbmVtYXRpY19jb21wb3NpdGlvbl9vZl9hX3NsZWVrX18xOWE2OWUwZC1lOGQ2LTRhMjMtYmUxMi03YTkzNWFkZWEyMzZfMC5qcGciLCJzbGlkZXNob3ciOiIzZmM4MzI1OCJ9\" href=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/u2541234548_Hyper-realistic_cinematic_composition_of_a_sleek__19a69e0d-e8d6-4a23-be12-7a935adea236_0.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/u2541234548_Hyper-realistic_cinematic_composition_of_a_sleek__19a69e0d-e8d6-4a23-be12-7a935adea236_0.jpg\" alt=\"a laptop with data and charts on a wooden desk inside and office\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3fc83258\" data-elementor-lightbox-title=\"u2541234548_Hyper-realistic_cinematic_3D_scene_of_a_transluce_88e89813-1b0d-4253-80b6-148b1ca339c3_2\" data-elementor-lightbox-description=\"magnifying glas over a hyper realistic screen with holograms. numbers and charts\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTY0MDgsInVybCI6Imh0dHBzOlwvXC93d3cubG91ZGVyLnNlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOFwvdTI1NDEyMzQ1NDhfSHlwZXItcmVhbGlzdGljX2NpbmVtYXRpY18zRF9zY2VuZV9vZl9hX3RyYW5zbHVjZV84OGU4OTgxMy0xYjBkLTQyNTMtODBiNi0xNDhiMWNhMzM5YzNfMi5qcGciLCJzbGlkZXNob3ciOiIzZmM4MzI1OCJ9\" href=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/u2541234548_Hyper-realistic_cinematic_3D_scene_of_a_transluce_88e89813-1b0d-4253-80b6-148b1ca339c3_2.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/u2541234548_Hyper-realistic_cinematic_3D_scene_of_a_transluce_88e89813-1b0d-4253-80b6-148b1ca339c3_2.jpg\" alt=\"magnifying glas over a hyper realistic screen with holograms. numbers and charts\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3fc83258\" data-elementor-lightbox-title=\"u2541234548_Hyper-realistic_3D_visualization_of_the_classic_R_16643766-a525-459a-9244-c24077393753_0\" data-elementor-lightbox-description=\"a futuristic and artistic representation of ROI. \" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTY0MDQsInVybCI6Imh0dHBzOlwvXC93d3cubG91ZGVyLnNlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOFwvdTI1NDEyMzQ1NDhfSHlwZXItcmVhbGlzdGljXzNEX3Zpc3VhbGl6YXRpb25fb2ZfdGhlX2NsYXNzaWNfUl8xNjY0Mzc2Ni1hNTI1LTQ1OWEtOTI0NC1jMjQwNzczOTM3NTNfMC5qcGciLCJzbGlkZXNob3ciOiIzZmM4MzI1OCJ9\" href=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/u2541234548_Hyper-realistic_3D_visualization_of_the_classic_R_16643766-a525-459a-9244-c24077393753_0.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/08\/u2541234548_Hyper-realistic_3D_visualization_of_the_classic_R_16643766-a525-459a-9244-c24077393753_0.jpg\" alt=\"a futuristic and artistic representation of ROI.\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d9284 elementor-widget elementor-widget-heading\" data-id=\"12d9284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Don't forget costs when measuring ROI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58fd611d elementor-widget elementor-widget-text-editor\" data-id=\"58fd611d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1748\" data-end=\"1867\">A common trap: forgetting hidden costs. When calculating ROI in digital marketing, you need to include: <\/p>\n<ul data-start=\"1868\" data-end=\"2011\">\n<li data-start=\"1868\" data-end=\"1920\">\n<p data-start=\"1870\" data-end=\"1920\">Paid advertising (Meta, Google, LinkedIn etc.)<\/p>\n<\/li>\n<li data-start=\"1921\" data-end=\"1971\">\n<p data-start=\"1923\" data-end=\"1971\">Content production (time, freelancers, tools)<\/p>\n<\/li>\n<li data-start=\"1972\" data-end=\"2011\">\n<p data-start=\"1974\" data-end=\"2011\">Strategy work and internal resources<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2013\" data-end=\"2063\">Everything counts. Otherwise you are comparing apples with pears. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4a60ba elementor-widget elementor-widget-heading\" data-id=\"b4a60ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The formula that says it all (but not everything)  \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15c7c6d elementor-widget elementor-widget-text-editor\" data-id=\"15c7c6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Classic ROI formula: <br \/><strong>(Revenue &#8211; Costs) \u00f7 Costs = ROI<\/strong> <\/p>\n<\/p>\n<p>Do you get a positive result? Good! Then you have <em>probably<\/em> made a good investment. But remember: <strong>numbers are only part of the picture<\/strong>. Some effects are only visible over time, especially when it comes to branding.    <\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-261aa36 elementor-widget elementor-widget-heading\" data-id=\"261aa36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adjust, fine-tune and dare to try new things<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b494e5a elementor-widget elementor-widget-text-editor\" data-id=\"b494e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2430\" data-end=\"2616\">Measuring ROI in digital marketing is not a one-off analysis. It&#8217;s an ongoing conversation between you and your goals. Analyze the results, see what worked and what can be sharpened.  <\/p>\n<p data-start=\"2618\" data-end=\"2752\">Maybe you reached the wrong target audience? Or was the campaign too short? Or too broad? Try new things, learn at every step and optimize continuously.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ec45c6 elementor-widget elementor-widget-heading\" data-id=\"59ec45c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measuring ROI in digital marketing is possible, but...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e38eb9e elementor-widget elementor-widget-text-editor\" data-id=\"e38eb9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2824\" data-end=\"3004\">So, is it possible to measure the intangible? Yes, with the right mindset, the right data and a little patience. Measuring ROI in digital marketing helps you understand if you are moving in the right direction.  <\/p>\n<p data-start=\"3006\" data-end=\"3130\">Sometimes with clear numbers, sometimes with subtle signals. But always with insights that bring you closer to a smarter strategy. <\/p>\n<p data-start=\"3132\" data-end=\"3278\">\ud83d\udc49 Want to dig deeper into digital strategies and how to maximize every marketing dollar? Visit <a class=\"decorated-link\" href=\"https:\/\/www.louder.se?utm_source=chatgpt.com\" target=\"_new\" rel=\"noopener\" data-start=\"3237\" data-end=\"3275\">www.louder.se.<\/a> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894f28a knapp_news elementor-widget elementor-widget-button\" data-id=\"894f28a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.louder.se\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Your ROI figures are lying to you.<\/p>\n<p>Not because you are counting wrong, but because you are measuring the wrong things.<\/p>\n<p>Clicks, likes and views are only half the story. The other half is invisible: emotions, impressions and effects that don&#8217;t fit in an Excel sheet. <\/p>\n<p>\ud83d\udc49 Here&#8217;s the guide that shows you how to actually measure the intangibles and make smarter decisions in your marketing.<\/p>\n","protected":false},"author":6,"featured_media":16412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[35],"tags":[81,61,102,62,88,65],"class_list":["post-16542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertising-agency","tag-louder-en","tag-make-up-artist","tag-marketing","tag-strategy","tag-web-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Measuring ROI in digital marketing: How to do it for real - LOUDER - Amplify your brand<\/title>\n<meta name=\"description\" content=\"How can you measure ROI in digital marketing? 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