{"id":16595,"date":"2025-09-09T11:49:19","date_gmt":"2025-09-09T09:49:19","guid":{"rendered":"https:\/\/www.louder.se\/ux-design-how-to-improve-the-user-journey-on-your-website\/"},"modified":"2026-01-30T13:02:44","modified_gmt":"2026-01-30T11:02:44","slug":"ux-design-how-to-improve-the-user-journey-on-your-website","status":"publish","type":"post","link":"https:\/\/www.louder.se\/en\/ux-design-how-to-improve-the-user-journey-on-your-website\/","title":{"rendered":"UX design: How to improve the user journey on your website"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16595\" class=\"elementor elementor-16595 elementor-16564\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25a74784 e-flex e-con-boxed e-con e-parent\" data-id=\"25a74784\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-237180ac elementor-widget elementor-widget-heading\" data-id=\"237180ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why UX design user journey decides the deal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40634e98 elementor-widget elementor-widget-text-editor\" data-id=\"40634e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Visitors come for a reason, but they stay for a feeling. That&#8217;s why you win when the journey feels easy, safe and meaningful. UX is not about pixels first, but about people first. First you understand the needs, then you define the obstacles, then you create solutions and finally you test them in real life. The UX design user journey thus becomes your map from first click to conversion.    <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6234970a elementor-widget elementor-widget-heading\" data-id=\"6234970a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Map the way with Design Thinking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36216a74 elementor-widget elementor-widget-text-editor\" data-id=\"36216a74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Start with empathy: talk to customers, watch sessions and note where they hesitate. Next, define the frictions: unclear headlines, weak contrast, slow pages, messy forms. Then generate ideas: simpler flows, shorter copy, clearer CTAs.  <\/p>\n<p>Prototype quickly and test early because small iterations reduce risk, but increase accuracy. In short: build for people, not for assumptions. (In-depth: <a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"1289\" data-end=\"1336\">Nielsen Norman Group<\/a>, <a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"1338\" data-end=\"1378\">Baymard Institute<\/a>.)  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fbe36e5 elementor-widget elementor-widget-image\" data-id=\"7fbe36e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/09\/u2541234548_A_hyper_realistic_conceptual_image_representing_U_e8541a2c-4b9a-457a-baf6-31719b77a50d_0.jpg\" class=\"attachment-full size-full wp-image-16573\" alt=\"\u00d6verlastad korridor med hundratals sk\u00e4rmar och kablar som symboliserar r\u00f6rig UX design och d\u00e5lig anv\u00e4ndarupplevelse.\" srcset=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/09\/u2541234548_A_hyper_realistic_conceptual_image_representing_U_e8541a2c-4b9a-457a-baf6-31719b77a50d_0.jpg 1456w, https:\/\/www.louder.se\/wp-content\/uploads\/2025\/09\/u2541234548_A_hyper_realistic_conceptual_image_representing_U_e8541a2c-4b9a-457a-baf6-31719b77a50d_0-300x168.jpg 300w, https:\/\/www.louder.se\/wp-content\/uploads\/2025\/09\/u2541234548_A_hyper_realistic_conceptual_image_representing_U_e8541a2c-4b9a-457a-baf6-31719b77a50d_0-1024x574.jpg 1024w, https:\/\/www.louder.se\/wp-content\/uploads\/2025\/09\/u2541234548_A_hyper_realistic_conceptual_image_representing_U_e8541a2c-4b9a-457a-baf6-31719b77a50d_0-768x430.jpg 768w, https:\/\/www.louder.se\/wp-content\/uploads\/2025\/09\/u2541234548_A_hyper_realistic_conceptual_image_representing_U_e8541a2c-4b9a-457a-baf6-31719b77a50d_0-600x336.jpg 600w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55f9f0da elementor-widget elementor-widget-heading\" data-id=\"55f9f0da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Navigate as if every click costs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24fdf34 elementor-widget elementor-widget-text-editor\" data-id=\"24fdf34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>First: make the path short. Place primary CTAs where the eye lands. Use clear labels like &#8220;Add to cart&#8221; or &#8220;Book demo&#8221;, not fluff. Also, navigation needs to be consistent on mobile; thumb-friendly surfaces, fewer steps, quick checkout.     <\/p>\n<p>And yes, performance sells: optimize images, caching and font loading so pages feel instant. When load times drop, conversions rise. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc755b9 elementor-widget elementor-widget-heading\" data-id=\"dc755b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Write as you speak, show what is happening<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-127d517e elementor-widget elementor-widget-text-editor\" data-id=\"127d517e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Microcopy is the road signs of your experience. That&#8217;s why every field, error message, and button text should be clear, helpful, and human. At the same time, strong visual hierarchy makes the job easier: a clear H1, air, contrast, and a CTA that&#8217;s actually visible. Show progress in forms, confirm each step and reduce uncertainty with reassurance signals. People guess less when the interface explains more.    <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72a265d3 elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"72a265d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_mobile_extra&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Bildkarusell\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"72a265d3\" data-elementor-lightbox-title=\"20250909_0922_Digital UI Hallway_simple_compose_01k4pnjnm4exhb7yjkhm26v7kq\" data-elementor-lightbox-description=\"En surrealistisk korridor fylld med sv\u00e4vande knappar, ikoner och fr\u00e5getecken. Bilden symboliserar d\u00e5lig UX design d\u00e4r anv\u00e4ndaren m\u00f6ts av f\u00f6r m\u00e5nga alternativ och otydlig navigering, vilket g\u00f6r resan b\u00e5de f\u00f6rvirrande och frustrerande.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTY1NzUsInVybCI6Imh0dHBzOlwvXC93d3cubG91ZGVyLnNlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOVwvMjAyNTA5MDlfMDkyMl9EaWdpdGFsLVVJLUhhbGx3YXlfc2ltcGxlX2NvbXBvc2VfMDFrNHBuam5tNGV4aGI3eWpraG0yNnY3a3EuanBnIiwic2xpZGVzaG93IjoiNzJhMjY1ZDMifQ%3D%3D\" href=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/09\/20250909_0922_Digital-UI-Hallway_simple_compose_01k4pnjnm4exhb7yjkhm26v7kq.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/09\/20250909_0922_Digital-UI-Hallway_simple_compose_01k4pnjnm4exhb7yjkhm26v7kq.jpg\" alt=\"Illustration av r\u00f6riga knappar, ikoner och symboler i en tr\u00e5ng korridor som visar f\u00f6rvirrande UX design.\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"72a265d3\" data-elementor-lightbox-title=\"20250909_0935_Surreal UX Rollercoaster_simple_compose_01k4pp9wpme61av0kssm660h59\" data-elementor-lightbox-description=\"En surrealistisk scen d\u00e4r en figur \u00e5ker i en berg- och dalbana byggd av knappar, reglage och formul\u00e4rf\u00e4lt. Bilden visar hur d\u00e5lig UX design kan k\u00e4nnas som en sn\u00e5rig resa d\u00e4r anv\u00e4ndaren kastas runt mellan val utan tydlig riktning.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTY1ODEsInVybCI6Imh0dHBzOlwvXC93d3cubG91ZGVyLnNlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOVwvMjAyNTA5MDlfMDkzNV9TdXJyZWFsLVVYLVJvbGxlcmNvYXN0ZXJfc2ltcGxlX2NvbXBvc2VfMDFrNHBwOXdwbWU2MWF2MGtzc202NjBoNTkuanBnIiwic2xpZGVzaG93IjoiNzJhMjY1ZDMifQ%3D%3D\" href=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/09\/20250909_0935_Surreal-UX-Rollercoaster_simple_compose_01k4pp9wpme61av0kssm660h59.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/09\/20250909_0935_Surreal-UX-Rollercoaster_simple_compose_01k4pp9wpme61av0kssm660h59.jpg\" alt=\"Illustration av en person i en berg- och dalbana av knappar och formul\u00e4r som symboliserar en f\u00f6rvirrande och r\u00f6rig UX design.\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"72a265d3\" data-elementor-lightbox-title=\"20250909_0926_Anva\u0308ndarresans Ma\u030angfald_simple_compose_01k4pnsdgvfn7r0v7bmk9rp05e\" data-elementor-lightbox-description=\"En visuell v\u00e4g av ikoner och symboler som slingrar sig fram i m\u00f6rkret. Bilden illustrerar anv\u00e4ndarens resa p\u00e5 en webbplats och visar hur genomt\u00e4nkt UX design kan guida bes\u00f6karen steg f\u00f6r steg mot m\u00e5let, ist\u00e4llet f\u00f6r att skapa f\u00f6rvirring.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTY1NzcsInVybCI6Imh0dHBzOlwvXC93d3cubG91ZGVyLnNlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOVwvMjAyNTA5MDlfMDkyNl9BbnZhbmRhcnJlc2Fucy1NYW5nZmFsZF9zaW1wbGVfY29tcG9zZV8wMWs0cG5zZGd2Zm43cjB2N2JtazlycDA1ZS5qcGciLCJzbGlkZXNob3ciOiI3MmEyNjVkMyJ9\" href=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/09\/20250909_0926_Anvandarresans-Mangfald_simple_compose_01k4pnsdgvfn7r0v7bmk9rp05e.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/09\/20250909_0926_Anvandarresans-Mangfald_simple_compose_01k4pnsdgvfn7r0v7bmk9rp05e.jpg\" alt=\"Symboler och ikoner som formar en v\u00e4g fram\u00e5t och representerar anv\u00e4ndarens resa genom UX design.\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"72a265d3\" data-elementor-lightbox-title=\"20250909_0929_Anva\u0308ndarresa i Rymden_simple_compose_01k4pp23whee4a6m75kg3pk31v\" data-elementor-lightbox-description=\"En visuell v\u00e4g av ikoner och symboler som slingrar sig fram i m\u00f6rkret. Bilden illustrerar anv\u00e4ndarens resa p\u00e5 en webbplats och visar hur genomt\u00e4nkt UX design kan guida bes\u00f6karen steg f\u00f6r steg mot m\u00e5let, ist\u00e4llet f\u00f6r att skapa f\u00f6rvirring.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTY1NzksInVybCI6Imh0dHBzOlwvXC93d3cubG91ZGVyLnNlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOVwvMjAyNTA5MDlfMDkyOV9BbnZhbmRhcnJlc2EtaS1SeW1kZW5fc2ltcGxlX2NvbXBvc2VfMDFrNHBwMjN3aGVlNGE2bTc1a2czcGszMXYuanBnIiwic2xpZGVzaG93IjoiNzJhMjY1ZDMifQ%3D%3D\" href=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/09\/20250909_0929_Anvandarresa-i-Rymden_simple_compose_01k4pp23whee4a6m75kg3pk31v.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/09\/20250909_0929_Anvandarresa-i-Rymden_simple_compose_01k4pp23whee4a6m75kg3pk31v.jpg\" alt=\"Symboler och ikoner som formar en v\u00e4g fram\u00e5t och representerar anv\u00e4ndarens resa genom UX design\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2620191f elementor-widget elementor-widget-heading\" data-id=\"2620191f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Test more often than you find convenient<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e14f12 elementor-widget elementor-widget-text-editor\" data-id=\"7e14f12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Guess less, measure more. Run A\/B tests on headlines, CTA placement and form length. Analyze where users interrupt, and improve right there.  <\/p>\n<p>After that, repeat: test \u2192 lesson learned \u2192 adjustment. And don&#8217;t forget qualitative voices. Quick interviews reveal the &#8216;why&#8217; when numbers show the &#8216;where&#8217;. When the team learns together, you move forward faster.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-896aca9 elementor-widget elementor-widget-heading\" data-id=\"896aca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From insight to action in UX design user journey<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c5eba elementor-widget elementor-widget-text-editor\" data-id=\"c7c5eba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Start small, deliver often and always measure impact. The UX design user journey is not about one big launch, but about many wise steps. When the flow becomes easier, the brand feels clearer.  <\/p>\n<p>When decisions become easier, the business becomes stronger.<\/p>\n<p>Want to sharpen your journey today? Get in touch and let&#8217;s take the first step together: <a class=\"decorated-link\" href=\"https:\/\/www.louder.se\/en\/\" target=\"_new\" rel=\"noopener\" data-start=\"3018\" data-end=\"3056\">www.louder.se.<\/a> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-377a863b knapp_news elementor-widget elementor-widget-button\" data-id=\"377a863b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.louder.se\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Have you ever clicked around on a website and thought:<br \/>\n&#8220;Why does this feel like trying to order pizza by fax?&#8221; \ud83c\udf55\ud83d\udce0<\/p>\n<p>That&#8217;s exactly where the UX design user journey steps in.<br \/>\nBecause people don&#8217;t want to make the effort to become your customers. They want the path to feel natural, almost like scrolling TikTok: easy, fast and a little addictive. <\/p>\n<p>We&#8217;ve written an article on how you can do just that. Not with buzzwords or fluff, but with concrete tips that actually make a difference.  <\/p>\n","protected":false},"author":6,"featured_media":16571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[36],"tags":[115,113,61,112,111,114],"class_list":["post-16595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-content-en","tag-conversion-optimization","tag-digital-strategy","tag-louder-en","tag-user-experience","tag-ux-design-en","tag-web-design-company"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UX design: How to improve the user journey on your website - LOUDER - Amplify your brand<\/title>\n<meta name=\"description\" content=\"Improve your UX design user journey and increase conversions. 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Discover trends, design thinking and practical tips for better web experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.louder.se\/en\/ux-design-how-to-improve-the-user-journey-on-your-website\/\" \/>\n<meta property=\"og:site_name\" content=\"LOUDER - Amplify your brand\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LouderFamily\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-09T09:49:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-30T11:02:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.louder.se\/wp-content\/uploads\/2025\/09\/20250909_0918_Screen-Dazed-Expression_simple_compose_01k4pnd8cmfq8vmwrxtzbs6z7j.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anders Hagen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anders Hagen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.louder.se\\\/en\\\/ux-design-how-to-improve-the-user-journey-on-your-website\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.louder.se\\\/en\\\/ux-design-how-to-improve-the-user-journey-on-your-website\\\/\"},\"author\":{\"name\":\"Anders Hagen\",\"@id\":\"https:\\\/\\\/www.louder.se\\\/en\\\/#\\\/schema\\\/person\\\/3229faf6cf998d7f6cfa1ca58022d8c2\"},\"headline\":\"UX design: How to improve the user journey on your website\",\"datePublished\":\"2025-09-09T09:49:19+00:00\",\"dateModified\":\"2026-01-30T11:02:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.louder.se\\\/en\\\/ux-design-how-to-improve-the-user-journey-on-your-website\\\/\"},\"wordCount\":430,\"publisher\":{\"@id\":\"https:\\\/\\\/www.louder.se\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.louder.se\\\/en\\\/ux-design-how-to-improve-the-user-journey-on-your-website\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.louder.se\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/20250909_0918_Screen-Dazed-Expression_simple_compose_01k4pnd8cmfq8vmwrxtzbs6z7j.jpg\",\"keywords\":[\"Conversion optimization\",\"Digital strategy\",\"Louder\",\"User experience\",\"ux design\",\"Web design company\"],\"articleSection\":[\"Design &amp; content\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.louder.se\\\/en\\\/ux-design-how-to-improve-the-user-journey-on-your-website\\\/\",\"url\":\"https:\\\/\\\/www.louder.se\\\/en\\\/ux-design-how-to-improve-the-user-journey-on-your-website\\\/\",\"name\":\"UX design: How to improve the user journey on your website - LOUDER - Amplify your brand\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.louder.se\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.louder.se\\\/en\\\/ux-design-how-to-improve-the-user-journey-on-your-website\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.louder.se\\\/en\\\/ux-design-how-to-improve-the-user-journey-on-your-website\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.louder.se\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/20250909_0918_Screen-Dazed-Expression_simple_compose_01k4pnd8cmfq8vmwrxtzbs6z7j.jpg\",\"datePublished\":\"2025-09-09T09:49:19+00:00\",\"dateModified\":\"2026-01-30T11:02:44+00:00\",\"description\":\"Improve your UX design user journey and increase conversions. 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