{"id":17310,"date":"2026-08-26T12:51:12","date_gmt":"2026-08-26T10:51:12","guid":{"rendered":"https:\/\/www.louder.se\/get-24-more-from-your-marketing-by-knowing-what-actually-drives-your-sales-louder\/"},"modified":"2026-08-26T14:58:10","modified_gmt":"2026-08-26T12:58:10","slug":"get-24-more-from-your-marketing-by-knowing-what-actually-drives-your-sales-louder","status":"publish","type":"post","link":"https:\/\/www.louder.se\/en\/get-24-more-from-your-marketing-by-knowing-what-actually-drives-your-sales-louder\/","title":{"rendered":"Get 24%+ more from your marketing &#8211; by knowing what actually drives your sales | LOUDER"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17310\" class=\"elementor elementor-17310 elementor-17293\">\n\t\t\t\t<div class=\"elementor-element elementor-element-765f2bf6 e-flex e-con-boxed e-con e-parent\" data-id=\"765f2bf6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dfb1597 elementor-widget elementor-widget-text-editor\" data-id=\"7dfb1597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Most companies can account for every part of their marketing budget. Very few can account for what that budget actually did. The reporting is detailed, the dashboards are full, and the one question that matters stays unanswered: what actually drove the sale?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-629fd15 elementor-widget elementor-widget-text-editor\" data-id=\"629fd15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">That gap has a cost. Budget keeps flowing to the channels that are easiest to measure rather than the ones that work hardest. Together with <a href=\"https:\/\/www.deepdiveengine.com\/cadi-engine\" target=\"_blank\" rel=\"noopener\">DIVE<\/a>, we can now close it &#8211; and clients get on average 24%+ more out of the same budget after a <a href=\"https:\/\/www.deepdiveengine.com\/cadi-engine\" target=\"_blank\" rel=\"noopener\">DIVE<\/a> analysis.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74709936 elementor-widget elementor-widget-heading\" data-id=\"74709936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What DIVE is<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea2c928 elementor-widget elementor-widget-text-editor\" data-id=\"7ea2c928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">DIVE is an independent analysis of what drives sales &#8211; channel by channel, across markets and competitors. It&#8217;s built on 25 years of econometrics and quantitative mathematics, using multilinear regression, Bayesian modelling and rigorous statistical validation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5be8c08 elementor-widget elementor-widget-text-editor\" data-id=\"5be8c08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Crucially, it sits outside the platforms it measures. Google, Meta and programmatic all report that they&#8217;re working; each one grades its own homework. Seeing the truth requires measuring from the outside, across every channel at once.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29af7249 elementor-widget elementor-widget-heading\" data-id=\"29af7249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The four answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7996dd73 elementor-widget elementor-widget-text-editor\" data-id=\"7996dd73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Every DIVE analysis lands on four things:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><b>Contribution.<\/b> What actually drove your growth \u2014 and how much of it ties back to specific channels.<\/li>\n<li class=\"li1\"><b>ROI.<\/b> Was the spend profitable, and how confident should you be in that number.<\/li>\n<li class=\"li1\"><b>Response.<\/b> How quickly channels work, and how long the effect holds.<\/li>\n<li class=\"li1\"><b>Optimisation.<\/b> Where the next budget should go, before diminishing returns set in.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e9e344a elementor-widget elementor-widget-heading\" data-id=\"2e9e344a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The new engine: CADI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6322a033 elementor-widget elementor-widget-text-editor\" data-id=\"6322a033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">CADI is not a generic AI engine bolted onto the process. It&#8217;s DIVE&#8217;s own proven models built into AI, in two parts.<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">The <b>Data Engine<\/b> takes the fragmented reality of marketing data \u2014 platforms, agencies and sales systems that all speak different languages \u2014 and makes it comparable and analysis-ready.<\/li>\n<li class=\"li1\">The <b>Analysis Engine<\/b> turns that into decision intelligence: quantified, validated, and defensible in a boardroom.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d39bb45 elementor-widget elementor-widget-heading\" data-id=\"5d39bb45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How it works practically<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-176605ce elementor-widget elementor-widget-text-editor\" data-id=\"176605ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">AI is applied in specific steps, not across the whole method. The modelling discipline is unchanged. What changes is the time it takes: preparation that used to run for weeks now takes days, and it gets faster with every project.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aed450 elementor-widget elementor-widget-text-editor\" data-id=\"1aed450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Same rigour. A fraction of the time. <strong>Not AI instead of analytical expertise. AI multiplied by it.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8980984 elementor-widget elementor-widget-text-editor\" data-id=\"8980984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b>See it on your own data<\/b>. A walkthrough covers the method, the outputs and what it would look like for your brand. <a href=\"https:\/\/www.louder.se\/contact\">Book a walkthrough<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24dff46a e-flex e-con-boxed e-con e-child\" data-id=\"24dff46a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76f44a3c elementor-mobile_extra-align-left elementor-mobile-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"76f44a3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.louder.se\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a walkthrough<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a5615e8 elementor-mobile_extra-align-left elementor-mobile-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"6a5615e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.deepdiveengine.com\/cadi-engine\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more about DIVE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Most companies can account for every part of their marketing budget. Very few can account for what that budget actually did. The reporting is detailed, the dashboards are full, and the one question that matters stays unanswered: what actually drove the sale? That gap has a cost. Budget keeps flowing to the channels that are&#8230;<\/p>\n","protected":false},"author":2,"featured_media":17309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[76,35],"tags":[],"class_list":["post-17310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-en","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Get 24%+ more from your marketing - by knowing what actually drives your sales<\/title>\n<meta name=\"description\" content=\"Get 24%+ more from your marketing. DIVE, now powered by CADI, shows what actually drives your sales, channel by channel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.louder.se\/en\/get-24-more-from-your-marketing-by-knowing-what-actually-drives-your-sales-louder\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get 24%+ more from your marketing - by knowing what actually drives your sales\" \/>\n<meta property=\"og:description\" content=\"Get 24%+ more from your marketing. 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