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Measuring ROI in digital marketing: How to do it for real

Your ROI figures are lying to you.

Not because you are counting wrong, but because you are measuring the wrong things.

Clicks, likes and views are only half the story. The other half is invisible: emotions, impressions and effects that don’t fit in an Excel sheet.

👉 Here’s the guide that shows you how to actually measure the intangibles and make smarter decisions in your marketing.

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Creating consistent brand messages: the role of a communications agency in copywriting and content.

A strong brand is based on recognition, and a crucial factor in this is the consistency of brand messages conveyed through copywriting and content. We will now look at the crucial role a communications agency plays in creating consistent and comprehensive messages for your business. Why is consistent messaging so important for the brand? Consistent…

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The art of copywriting: how a communications agency can help you write compelling copy

Writing compelling and engaging texts is an art form. Whether it’s attracting new customers, increasing sales or strengthening your brand identity, writing your marketing texts is a crucial factor in reaching your target audience and making your business successful. We will now look at how a communications agency can be the key to improving your…

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From blogs to social media: creating a comprehensive content strategy with a communications agency

Creating a comprehensive content strategy that spans blogs and social media is crucial to building a strong online presence and engaging your target audience effectively. A communications agency can play a crucial role in developing and implementing such a strategy. Here is a guide to the steps you should take to create an effective content…

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Using social media to drive traffic and sales to your e-commerce store

A powerful resource is social media to drive traffic and sales to your e-commerce site. It is an important channel for marketing, building a brand and increasing conversions. It is also a way to communicate with customers and encourage them to add products to their shopping cart. In this article, we look at the best…

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Staying ahead of the competition: Why investing in SEO and SEM is important for your business

In today’s digital landscape, it is important to have a strong online presence for your business. But what does it really mean? To reach a wider audience and increase your chances of being discovered by potential customers, you need to optimize your website for search engines. This is why it is important to invest in…

From clicks to conversions with SEO and SEM – Optimizing the customer journey
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From clicks to conversions with SEO and SEM – Optimizing the customer journey

In the world of digital marketing, search engine optimization (SEO) and search engine marketing (SEM) are two key concepts. They play a crucial role in optimizing the customer journey and ensuring that people who land on your site take action. Whether it’s buying a product, filling out a form or signing up for a newsletter….

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The importance of keyword research in SEO and SEM: Finding your target audience

In today’s digital world, it is important for companies and brands to have a strong online presence. One of the most important factors in creating such a presence is search engine optimization (SEO) and search engine marketing (SEM). To target the right audience, you need to do keyword research in SEO and SEM. This is…

SEO och SEM kan ge ditt företag en skjuts
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Maximizing online visibility: How SEO and SEM can boost your business

In today’s digital world, it is important that your company’s website is visible online. To promote your business effectively online, there are two strategies to increase your visibility: search engine optimization (SEO) and search advertising (SEM). Both are equally important in maximizing online visibility and helping your business grow. Keep reading to see how SEO…