Measuring ROI in digital marketing: How to do it for real
Your ROI figures are lying to you.
Not because you are counting wrong, but because you are measuring the wrong things.
Clicks, likes and views are only half the story. The other half is invisible: emotions, impressions and effects that don’t fit in an Excel sheet.
👉 Here’s the guide that shows you how to actually measure the intangibles and make smarter decisions in your marketing.