Your guide to engaging social media, blog and web posts
Let’s be real. There’s already an abundance of content out there. So how do you make yours stand out? How do you create something that makes people stop, read on and actually feel something?
Whether you work on a company’s social media, blog in your spare time or write for your own site, it’s all about one thing: capturing and keeping people’s attention.
And no, it doesn’t have to be difficult. Here are some concrete tips to help you create content that really engages.
Know your audience
To create something that hits the mark, you need to know who you are talking to.
What do your followers care about? What are they struggling with? What do they dream about?
Imagine that you are writing to a person, not a target audience. This will make the tone more authentic and the content feel relevant rather than contrived.
Quick tips: Make a quick list of three things your audience wants help with. Use that as a starting point for creating new content.
Keep it short, clear and easy to understand
No one wants to read a thesis on Instagram. Dare to cut, simplify and structure.
- Use headings
- Break the text into short paragraphs
- Try bulleted lists (like this one!)
Let your readers glide through the content, not struggle through it.
Tell something and not just about something
Facts are all well and good, but these are stories we remember.
Share a personal experience. Tell us about a successful customer. Show what happens behind the scenes.
It makes your content human. And people connect with people, not with logos.
Make it neat and snack-friendly
A picture is worth a thousand words, but only if it actually says something.
Use visual elements like:
- Images with feeling
- Shorter video clips
- Simple but stylish graphics
Not only does it enhance the content, it also increases the chances of people sharing it further.
Think about Google (yes, it matters)
SEO may not sound sexy, but it’s worth its weight in gold if you want to be found.
Use relevant keywords, especially in headings and first sentences.
But always write for people, not for algorithms. A good balance goes a long way.
In conclusion.
Creating content that engages is not about making it ‘perfect’. It’s about being human, relevant and present.
So next time you are about to write a post, think:
“What would I say to a friend in this situation?”
Probably something wise, something honest and something that actually means something.
Want more tips or inspiration? Take a look at www.louder.se and we will be happy to help you.
