Björks Rostfria’s new website - a digital platform for a leading player in water filtration
UX/web, design, content creation & content architecture
Industry: Water treatment & water filtration
Björks Rostfria is one of Sweden’s leading companies in membrane filtration and water treatment, with its own prefabrication facilities for stainless and acid-resistant steel, and clients including local authorities, water and sewerage companies, housing associations and industrial firms. The expertise and market position were already in place – but the digital presence was lagging behind. The existing website felt outdated, was difficult to navigate and failed to meet today’s expectations for user experience, both for customers and for the company itself. Our u…
Strategy and content architechture
A strong brand starts with its structure, not its surface. That is why we began by mapping out target audiences, business objectives and user needs, and used this as the basis for building a completely new content architecture in collaboration with the client. We reprioritised, renamed and reorganised – so that every visitor, whether a local authority procuring services or a prospective employee, can quickly find what they’re looking for. The result is a logical, intuitive foundation that both strengthens the business and makes the site easy to manage over time.
Visual identity and design
With the structure in place, we enhanced the visual identity. We retained the logo, with its established recognition value, but built a completely updated graphic profile around it, featuring a new typeface, new design elements and a modern colour palette. We developed several concepts, agreed on the direction with the client, and then translated the profile into a well-thought-out design and a consistent UX across the entire site. The tone was clear: professional, modern and reassuring – just as Björks Rostfria is in real life.
Content, SEO and new initiatives
It’s the content that makes the difference between a stylish website and one that actually delivers. We took the existing material as our starting point, reworked and refined every piece of text to match the new tone, and optimised the entire site for search engines, ensuring that Björks Rostfria appears where customers are looking. At the same time, we opened up new aspects of the brand: a careers section that makes it easier to attract the right talent, and a news section that positions the company as an active voice in the industry. We took charge of the copy; the client provided the technical precision.
The result
Björks Rostfria now has a modern, responsive and conversion-friendly platform that reflects its true position in the market. A website that is just as compelling for customers as it is for internal use, built to scale, attract new talent and strengthen the brand over time. From a dated website to a digital showcase that matches their ambitions – and a foundation to build on for many years to come.
Would you like us at LOUDER to help you strengthen your position in the digital world? Get in touch.
