The Wine Channel's renewed graphic profile and website design - for wine enthusiasts
Design, web & systems development
Industry: Wine trade and distribution
Improved graphic profile for the Wine Channel
Vinkanalen, a company offering affordable wines, came to us at LOUDER to improve their graphic profile. With a limited but working foundation, they wanted to modernize their visual expression and create a stronger connection with their loyal and quality customers. By developing a new visual profile, based on their existing logo, we introduced a symbol that maintained customer familiarity while providing an updated and modern feel.
A balanced design for increased purchasing power
Our ambition was to find the right balance in the graphic expression to maximize the purchasing power of an already quality customer base. We understood that it’s not just about quantity, but that the right customers find their way to the Wine Channel offers. By optimizing the UX (user experience) and UI (user interface), we created design proposals that were tailored to appeal to their target audience and strengthen the Wine Channel’s personality.
Working closely with the client, we designed elements that were both aesthetically pleasing and functional. We integrated system development to ensure users have a smooth and efficient experience when navigating the site.
Results and future perspectives
The new website design and updated graphic profile have created a platform that not only attracts new quality customers but also strengthens the relationship with existing wine enthusiasts. Visitors return again and again to the Wine Channel’s hub for affordable, delicious and award-winning wines.
Would you like to see how LOUDER can help renew your brand and expand your customer base? Contact us to discuss your ideas!
