Modern website & webshop for Polyver Sweden: From old system to Shopify
Web, design & content
As an important part of the communication, we created a brand new website and e-commerce for Polyver Sweden
Polyver Sweden was previously stuck with an old e-commerce system that was difficult to adjust, preventing technical and visual updates. The old website didn’t work on mobile devices, despite the fact that close to 80% of traffic came from mobile phones, which created major problems.
We needed to help our client with a modern, user-friendly and reliable e-commerce solution that builds the brand and inspires consumers to live their best outdoor life. Polyver Sweden also needed a solution that could work in markets from the Nordics to Germany, France, England, USA and Russia.
LOUDER invested heavily in a new positioning and visual identity to create the right feel for consumers. After evaluating different e-commerce solutions, we chose Shopify as the best option. Inspiring images, videos and texts surround the e-commerce as the core of the website, and we focused on creating a safe buying process that builds the brand in the consumer’s mind.
Polyver Sweden had specific requirements for the new website, including an easy-to-use back office and CMS, as well as the ability to add multiple languages and currencies. The site had to work seamlessly on both mobile and desktop.
The text content on the website was adapted to be SEO-friendly, brand-building and relevant to visitors. The goal was to make Polyver Sweden’s new website feel alive, dynamic and inviting for both old and new customers.
Result
After two months, Polyver Sweden’s new e-commerce business broke sales records.
