Dynamic emailing for ATG - Personalized video greetings

ATG is a leading player in horse racing and has been striving for several years to optimize its dynamic emails to players. With the help of LOUDER, they managed to solve this challenge in an innovative way.

We developed a unique solution where we recorded several films that were personally rendered for each player. These videos include birthday greetings from famous racing personalities and ATG’s mascot, Vinnie.

By using APIs linked to ATG’s membership register, we were able to efficiently generate and publish a tailored landing page for each player. This page makes it easy for players to share their personal greetings via social media, greatly increasing engagement.

The dynamic email campaign is still active and has so far reached over 2 million customers with personalized birthday greetings. This project shows how we at Louder can combine creativity and technology to maximize marketing impact.