Glennfiddich
Cask of dreams – marketing & event
Industry: Beverages
Glennfiddich wanted to invite Nordic guests to his distillery in Scotland as part of a loyalty-building effort. Of course, we found an exciting way to do this.
Glenfiddich Cask of Dreams Nordic Oak Edition
By maturing the whisky in a barrel made of Swedish oak, we came up with a completely new taste, which in addition to addressing the target group directly with its name also tasted thoroughly Nordic.
A unique concept and a grand whisky tour: a barrel was rolled around the streets and squares of the Nordic countries, in 4 countries with 160 stops. Interested parties had the opportunity to taste, order bottles and participate in the competition for a trip to the distillery in Scotland. The simple premise of the competition was to write your dream on the barrel. This was then flown down to the distillery along with 10 winners that we picked along the way. More of the unique whisky was brewed there, and all the bottles ordered during the trip were refilled and delivered.
Louder Family created both concepts and films, we spread the message, built loyalty with consumers and restaurateurs and ensured final delivery of the product. It was a successful project in the eyes of both the client and the consumer.
Glenfiddich Cask of Dreams Nordic Oak Edition
By maturing the whisky in a barrel made of Swedish oak, we came up with a completely new taste, which in addition to addressing the target group directly with its name also tasted thoroughly Nordic.
A unique concept and a grand whisky tour: a barrel was rolled around the streets and squares of the Nordic countries, in 4 countries with 160 stops. Interested parties had the opportunity to taste, order bottles and participate in the competition for a trip to the distillery in Scotland. The simple premise of the competition was to write your dream on the barrel. This was then flown down to the distillery along with 10 winners that we picked along the way. More of the unique whisky was brewed there, and all the bottles ordered during the trip were refilled and delivered.
Louder Family created both concepts and films, we spread the message, built loyalty with consumers and restaurateurs and ensured final delivery of the product. It was a successful project in the eyes of both the client and the consumer.
