Kennel Club commercial series: What if you had asked us first?

Imagine if you had asked us first! This is a call to action for all dog buyers. LOUDER was commissioned to create a series of commercials and a memorable payoff to highlight the importance of buying a dog from an authorized breeder through the Kennel Club.

Our aim was to inform and entertain, resulting in a series of videos with a humorous angle. These videos have been effectively disseminated via social media and YouTube, with “What if you had asked us first!” as the payoff. This approach has not only engaged dog lovers, but also created awareness of the importance of choosing a responsible kennel to ensure a healthy and well-being dog.

The Kennel Club appreciated our creative payoff so much that it is now used as a central part of their communication. By combining creative marketing with strategic content production, we have helped the Kennel Club reach a wider audience and promote good dog breeding traditions.