Launch of Nissan Leaf - A sustainable electric car with strategic marketing in the Nordics

LOUDER was commissioned to launch the Nissan Leaf, Nissan’s electric car and a key part of their environmental initiative, in the Nordic region. To maximize visibility and engagement, we conducted a two-week test drive activity at Medborgarplatsen in Stockholm. This innovative event aimed to introduce the Nissan Leaf to consumers and raise awareness of the electric car in the region.

Ahead of the event, we were faced with the challenge of solving the charging of the hand-built Nissan Leaf cars, which were not yet in series production. Despite this, over 2,000 test drives were carried out in central Stockholm during the two weeks, proving the attractiveness of the car and the interest in electric cars among the public.

In addition to consumer test drives, we also organized smaller B2B events targeting large customers, municipal companies and government agencies. This reinforced our message of the Nissan Leaf as a sustainable and future-oriented solution in the automotive industry.

The event was supported by an extensive radio and social media marketing campaign, further increasing the visibility of the Nissan Leaf in the Nordics. By combining test drives with strategic marketing, we managed to create a strong link between Nissan and sustainable mobility.