Nissan Rumble - The world's first live Facebook rally in the Nordics

With Nissan Rumble, we created the world’s first live Facebook event, a groundbreaking project that combined digital marketing with a unique rally competition across the Nordic countries. In this innovative concept, cars were powered by likes on Facebook, with each like giving the team a certain distance to drive. If a team ran out of likes, they had to produce engaging content to get more interactions and continue their journey.

The competition involved a team from each Nordic country, with each team consisting of a celebrity (or influencer) and a person chosen by the celebrity to drive the rally. This created an exciting dynamic and increased engagement from the audience.

Each car taking part in the rally was equipped with a camera and a cameraman to capture all the events in real time. This allowed us to broadcast live on Facebook and give viewers a great insight into the rally.

Each leg of the Nissan Rumble concluded with an event in a city, attracting local audiences and creating buzz on social media. The competition culminated in a grand finale in Stockholm, where all teams gathered to crown the winner.

By combining digital marketing, live broadcasts and influencer partnerships, we were able to create an unforgettable experience that engaged a large audience and put Nissan on the map as an innovative player in the automotive industry.