Zound Industries: Magical launch event at Circus Stockholm

Konrad Bergström founded Zound Industries to challenge the traditional and boring headphone industry, which was previously dominated by the colors black, white and gray. Inspired by the Swatch success concept, Zound offered consumers a full palette of colors to combine with their shoes, clothes and bags. Zound’s motto became: “We make resonance couture”.

To realize this vision, Konrad hired a dream team together with Louder, a marketing agency with a keen sense of creativity and trend sensitivity of Stockholmers. The result was a magical night at Circus in Stockholm, a unique event experience that was not only outside the regular Fashion Week schedule, but also drew visitors from all over Fashion Week activities.

During this unforgettable evening, 2,500 of the city’s most stylish guests partied, attended unexpected fashion shows and enjoyed new flavors, all while mingling like at a house party among their best friends.

This event proved to be a game changer and contributed greatly to Zound Industries’ success. Since then, the company has had the fastest growing development according to DI’s Gazelle competition, with an incredible increase of 10,932% over three years.