Branding, design & marketing for handcrafted soda
Branding, design & marketing
Industry: Soda
Vildsoda is a new soft drink launched by Nyckelbryggerier, a small brewery from Älvsbyn. This ” handcrafted soda” is filled with real berries and offers unique flavors such as Cloudberry, Lingonberry and Blueberry. We at Louder was commissioned to develop branding, design and marketing for Vildsoda, with a focus on creating a strong and coherent visual identity.
Challenge and solution
- Goal: To create a product that feels Swedish, Norrland-inspired, authentic and handmade with a playful touch.
- Product name: We chose the name Vildsoda, which reflects the natural and Swedish origin.
- Logo: A logo inspired by runes, without looking too old-fashioned, to attract a modern audience.
- Illustrations: Cheerful illustrations of twigs with the specific berries for each flavor, strengthening the connection with nature.
Visual identity and labels
- Transparent label: The transparent label shows off the genuine and honest content, alluding to Nordic purity.
- Font: A complementary font for body text and headings to create a consistent design.
- Informative elements: the bottles are adorned with small “did you know” texts on the back, creating an interactive experience for the consumer.
Wild Soda is now sold all over the country, and we highly recommend you try it. Vildsoda is not just a soft drink, it is a taste experience! By using powerful and strategic branding and design, we have highlighted Vildsoda as an example of how to create a unique product in the soft drinks industry.
