Print campaign for Sefina Pantbank - Large format and window panels in the metro
Design & content – Print in public transport
Industry: Pawnshop
Collaboration with Sefina in-house team and concept development
About the case
At Louder, we helped our client Sefina Pantbank develop large formats for Billboard in the metro, as well as smaller formats such as window panels for the windows. Sefina’s in-house team already had a strong idea, and we contributed our expertise to execute it in the best way.
Our brief was to create visually appealing and informative printed materials that capture the attention of public transport passengers. Using striking design and clear messaging, we wanted to raise awareness of Sefina Pantbank’s services, such as pawnbroking and valuing items.
Our brief was to create visually appealing and informative printed materials that capture the attention of public transport passengers. Using striking design and clear messaging, we wanted to raise awareness of Sefina Pantbank’s services, such as pawnbroking and valuing items.
Result
By optimizing the printed matter for both large and small formats, we ensured that Sefina Pantbank stands out as a reliable and engaging player in the industry. Our collaboration resulted in increased visibility and strengthens Sefina Pantbank’s brand in public transportation, contributing to increased customer conversion and business growth.
