Sonos musical treasure hunt - Green graffiti campaign in Stockholm & Gothenburg
Marketing & events
Industry: consumer electronics
Mission: increase visits to HiFi Club stores
The mission was clear: get as many people as possible to visit the HiFi Club stores in Stockholm and Gothenburg. We needed a creative and engaging solution to reach the target audience.
We created a musical treasure hunt in the cities, where participants would look for song titles that we strategically placed on the streets through a technique called green graffiti. By washing the streets with templates we developed, we could easily promote song titles linked to specific locations, such as ‘Ring of Fire’ on Ringvägen in Stockholm.
To make the experience even more interactive, we developed an app where participants could find the song titles and document their finds. The goal was to find two song titles and rush to a HiFi Club store to enter the contest for a chance to win attractive Sonos products.
The campaign was a great success, resulting in a tripling of the number of visitors to the stores compared to the same period last year. To reach the rest of the target audience, we reinforced the message with a social marketing campaign through popular channels and by sampling flyers around town.
By combining creative marketing with interactive elements, we created an inspiring experience that not only attracted customers but also reinforced the HiFi Club brand.
