V.I.B. - Very Important Bajare: Marketing, Design, Content, Web and Events for Hammarby IF
Marketing, design & content, web, event
Industry: Sponsor activation by Hammarby IF
About V.I.B. and our mission in marketing and design
Louder is proud to partner with Sefina Pantbank to activate V.I.B. – Very Important Bajare, a standing sponsorship for Hammarby IF. Together we have created an award-winning campaign that engages Hammarby supporters and increases awareness of Sefina Pantbank’s services.
The aim of the campaign
- Increase awareness of the Sefina Pledge Bank among the target group.
- Create a genuine connection with supporters through inclusive activities.
- Promote services such as valuation of objects.
Content, web and event interventions
- A digital mobile VIP card that gives access to competitions and rewards.
- A user-friendly campaign page on vib.sefina.se, where members can upload photos for valuation and motivate to win.
Graphic design and social media strategy
- Graphic design: Still and motion graphics for the stadium (marquee, big screen, etc.).
- Social media: Strategy and content to maximize engagement.
PR work and cooperation with sponsors
- PR work: Recruitment of more sponsors to strengthen the campaign’s independence from the football club.
We have produced short films where real supporters share their stories, with surprises such as personal greetings and signed match shirts from Hammarby’s teams.
Results and recognition
- Winner of the award for best sponsor activation at the 2019 Bajen Gala.
- High appreciation of the VIP concept among the target group.
- Positive effects for Sefina Pantbank, with increased visibility and engagement.
